Advocacy Quality Performance Mark awarded

We were delighted to receive recognition of the quality of our advocacy, from the NDTi.

Wed 21 Jan 2026

Recognising the impact of our work

The Advocacy Project was delighted to receive the Advocacy Quality Performance Mark (QPM) from the National Development Team for Inclusion (NDTi) last year.

The QPM is the UK’s only independent quality performance mark for organisations offering independent advocacy; an essential service for people who need support to express their needs and have increased choice and control in their lives.

“This award is an external validation of the high quality of care provided across a range of services by our dedicated and highly professional staff…it is consistent with the reported positive service user experience that The Advocacy Project is known for, and for which we are justifiably proud.”

Dr Dele Olajide, Chair of Trustees

Dele Olajide

These are just some of the areas of good practice highlighted by the report:

  • A very supportive team with a strong emphasis on person led, professional effective advocacy support
  • A very open and transparent practice of sharing and reflecting on what is working well and areas which need improvement.
  • Robust, well executed processes and procedures
  • Excellent breadth of support
  • Committed and reflective advocates who are passionate about their work
  • Thorough understanding of Safeguarding practices and processes
  • Strong connections with community partners and people living in the locality
  • External stakeholders who describe advocacy services as of a high standard and much valued.
  • Outstanding feedback from service users
  • A strong positive leadership.

“The Advocacy Quality Performance Mark is only awarded to advocacy organisations who can demonstrate that they are providing excellent services to people often experiencing challenging situations in their lives.  It indicates that they have the training and policies in place to ensure people’s rights are upheld and their preferences are heard and responded to.”

Gail Petty, QPM Manager and Lead for Advocacy and Rights at NDTi

To gain the QPM, The Advocacy Project had to undergo a rigorous self-assessment process and policy review, followed by a structured site visit for assessors to meet our advocates and the people we support.

Originally developed by Action for Advocacy (A4A), the Department of Health funded NDTi to review and revise the QPM in 2014, working with providers, users and commissioners of advocacy services. The application process was streamlined to be as straightforward as possible, while retaining the rigour requried to ensure that high standards are met. It is available to organisations providing independent advocacy in England, Wales and Northern Ireland.

You can find out more about the award and the application process at www.qualityadvocacy.org.uk.

“When joining The Advocacy Project I was immediately struck by the expertise of our staff and passion and commitment they displayed towards their roles. I’m delighted we have been able to evidence this so clearly externally…and exceptionally proud of the team for the excellent result.”

Katherine Shaw, CEO, The Advocacy Project